About Me
I grew up Filipina-American in the suburbs of Virginia, USA (hence the Filipiniana-inspired wedding dress). Early on, I gravitated towards the fine arts, spending over a decade pursuing a career in vocal performance. Originally attending Shenandoah University for music, I eventually found I had a knack for written communications.
Over the last 10+ years, I’ve built a career as an agile and adaptable digital communicator in the games industry, working across several marketing verticals, including:
Public Relations Strategy and Execution
Media and Content Creator Relations
Social Media Strategy and Management
Project Management
I’ve had the opportunity to launch AAA titles at Bethesda Softworks, develop viral content at IGN Entertainment, support a diverse slate of indie and global developers at TriplePoint PR, and now, lead end-to-end public relations campaigns at Arc Games.
Across these roles, I cultivated a robust portfolio of PR and social media campaigns focused on brand authenticity and market research. Whether through shaping narratives, navigating tight timelines, or collaborating with a multitude of stakeholders, I thrive in cross-functional roles (big words to mean I just play well with others).
Outside of work, I’m into taking obscenely long naps, reading literary fiction and non-fiction memoirs, and of course, playing video games.