Brand Experience
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Social Copy and Asset Production in Video Games
My expertise revolves around written and spoken communications, and I often collaborate with other creatives and industry professionals in producing quality and engaging content.
At IGN Entertainment, I devise copy, design still assets, and execute daily posts on X (formerly Twitter), Meta (formerly Facebook), and Instagram. Collectively, IGN touts a combined audience of over 15 million followers. Utilizing tools like Adobe Photoshop, Sprout Social, True Anthem, Twitter Studio, Meta Business, and Airtable, running IGN’s global channels has yielded me a robust portfolio.
Click on individual photos within the slideshow on the right to look at a few of my published posts on IGN’s Instagram page. →
Slideshow Note: I produced each of these examples, from picking up the news beats to ideating and creating the assets and copy to executing them.
Live Events | Operations
In the summer of 2019, IGN Entertainment brought me onto their social team for their live event season as a Branded Coordinator. Hunkered down in a war room near the Staples Center where E3 took place, we executed branded posts across their social platforms and increased awareness of their partnerships with Mountain Dew and The Boys Amazon Prime show.
The team brought me on again in 2023 as a regular Freelance Social Media Producer, where I propel daily projects and provide auxiliary support during live events. Most notably, I composed each piece of published social copy on all global channels during the 2024 Xbox Showcase. For the inaugural 2024 IGN Live event, I also conducted check-ins for TikTok creators, while simultaneously producing live show content.
Communications in Video Games
At Bethesda Softworks, I experienced a shift from the hustle of agencies to the prestige of being in-house at a AAA publisher with studios like Bethesda Game Studios, Tango Gameworks, MachineGames, id Software, and Arkane Studios under its umbrella.
Having already worked with other Microsoft-owned products like Xbox and Minecraft, I felt familiarity in the culture, but I was introduced to a network of talent in various fields within the industry: marketing, production, development, streaming, content creation, and business.
Throughout my tenure, I was fortunate enough to be included in several launches of new game IPs, including DEATHLOOP, Ghostwire: Tokyo, and Hi-Fi Rush. I even led as the account PR lead for the Fallout franchise, focusing primarily on public relations efforts for Fallout 76.
PROduction IN TECHNOLOGY
An agency under the umbrella corporation of Omnicom Group, Be Grizzlee often partners with TBWA\Media Arts Lab and TBWA\CHIAT\DAY in producing various Appl projects. As a Digital Producer from 2019 to 2021, I worked on a variety of campaigns and managed production lines on notable projects like Apple Fitness+ digital banners and Apple Watch Series 3 and 5 localized commercials.
My time spent with Be Grizzlee allowed me insight into localization and collaboration with many cultures that spanned across 24+ international markets. I led teams of creatives through numerous rounds of client feedback and navigated dynamic environments. Working on such a prominent and global brand awarded me the leadership and organizational skills applicable in any field.
One live ad from a months-long Fitness+ project with TBWA\MAL Creative and Be Grizzlee Creative collaborating on design and formatting.
One live ad out of 1400+ units produced with the Be Grizzlee team.
Xbox Design Lab product and lifestyle shot (me on the right) for #NationalBestFriendsDay on Twitter
social in video games
Fresh-faced and bushy-tailed, I set foot into the chaotic world of video games with Xbox from 2016 to 2018. As my first job out of college, Ayzenberg Group introduced me to how we collaborate with clients on strategy and creative within the gaming space.
Featured across various platforms and publications, we created experiential and impactful content for players worldwide to engage with the brand in organic ways. I was also fortunate enough to work on other projects like Minecraft during my time at Ayzenberg Group to deliver captivating social content.
Nominations | Awards
The Webby Awards
“Best use of social media that contributes to a brand's overall social presence and makes that brand stand out online.”
The Shorty Awards - Instagram Presence
“Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.”
The Shorty Awards - Art Direction
Xbox 15-year anniversary
Clio Entertainment
“This 2017 Clio Entertainment Shortlisted entry titled 'Xbox Game Pass Launch Campaign' was entered for Xbox Game Pass by Ayzenberg, Pasadena.”