Professional and Educational Writing

Below are various writing samples with contextual blurbs about the campaigns or projects.

Bethesda Softworks | Public Relations Campaigns

Fallout 76 | Announcing 2022 Roadmap

Product: From Bethesda Game Studios, the award-winning creators of Skyrim and Fallout 4, Fallout 76 is an open-world, online multiplayer RPG, where players can experience the largest, most dynamic world ever created in the legendary Fallout universe.

Goal: At the beginning of every year, the Fallout 76 team works together to announce the upcoming Roadmap, highlighting the biggest, most notable events that players can look forward to throughout the year. It provides the opportunity to engage current players, entice lapsed players, and target new players by showcasing a healthy and thriving live-service community, where the developers are always working to improve and enhance everyone’s experiences.

Media Mentions:
IGN Entertainment: Fallout 76's 2022 Content Road Map Makes Nods to Past Fallout Expansions
PC Gamer: Bethesda is working on a 'five-year roadmap' for Fallout 76
ScreenRant: Fallout 76 Reveals 2022 Roadmap, Taking Players Outside of Appalachia

Interviews:
AusGamers: Fallout 76 Interview - 2022 Roadmap, The Pitt, Aliens, and Nuka World
Polygon: Fallout 76 is getting much weirder — and more interesting — in 2022
MassivelyOP: Aliens, events, and The Pitt: MassivelyOP interview with Fallout 76’s Mark Tucker
ScreenRant: Mark Tucker, Jon Rush, & Joshua Moretto Interview - Fallout 76's Expeditions: The Pitt

Fallout 76 | Extraterrestrials Land Today in The Latest Patch

Product: From Bethesda Game Studios, the award-winning creators of Skyrim and Fallout 4, Fallout 76 is an open-world, online multiplayer RPG, where players can experience the largest, most dynamic world ever created in the legendary Fallout universe.

Goal: For a limited time, Fallout 76 players were able to spot UFOs crewed by alien beings in random encounters throughout their time in-game. The development team went live with 2022’s first big, free event, as promoted in the 2022 Roadmap a few weeks prior. Since there were many additions to the game, the main goal was to disseminate all of the new content in an informative and transparent manner to build trust and engage with the current player base.

Media Mentions:
GamingBolt: Fallout 76 Update Brings Aliens to Appalachia, Season 8 Goes Live
GameRant: Fallout 76 Alien Event is Live Now
Bleeding Cool: The Extraterrestrials Have Arrived In Fallout 76 Today

DEATHLOOP | Trailer Revealed at PlayStation Showcase 2021

Product: Developed by Arkane Lyon, "DEATHLOOP" transports players to the lawless island of Blackreef in an eternal struggle between two extraordinary assassins. Critically acclaimed, the game received numerous accolades, including the achievements at The Game Awards for Best Art Direction and Best Game Direction.

Goal: Ahead of the September 14, 2021 launch for DEATHLOOP, the story trailer revealed the background and setting to build anticipation for the fast-approaching release date. Sent after the trailer was revealed at the annual PlayStation Showcase, the media blast disseminated the main, key points for press to know ahead of launch and provided more awareness for the upcoming IP.

Media Mentions:
NME: Exclusive: Listen to the mysterious main theme for ‘Deathloop’
IGN Entertainment: Deathloop Launch Trailer Revealed Ahead of September 14 Release Date
Shacknews: PlayStation Showcase September 2021: All trailers, reveals, & announcements

DEATHLOOP Available Now for PlayStation 5 and PC

Product: Developed by Arkane Lyon, "DEATHLOOP" transports players to the lawless island of Blackreef in an eternal struggle between two extraordinary assassins. Critically acclaimed, the game received numerous accolades, including the achievements at The Game Awards for Best Art Direction and Best Game Direction.

Goal: Launched on September 14, 2021, DEATHLOOP gained immediate recognition as another creative and masterful game from renowned Arkane Lyon. Gathering various quotes from reviews and placing a well-thought statement from the Game Director, the press release emphasized the care and thought behind the making of the game. It was a passion project that served to offer a new, artful, and memorable experience for players.

Reviews:
The Washington Post: ‘Deathloop’ chucks the stuff that sucks about games in 2021
Geeks of Color: ‘Deathloop’ Is A Next-Gen Masterpiece From Arkane Studios That’ll Have You Running Circles
The Verge: Deathloop is an intricate mystery that also happens to be an amazing action game